EKSPLORASI MODEL UMUM PEMASARAN DIGITAL MENGGUNAKAN PENDEKATAN KEPUSTAKAAN ARTIKEL INTERNET BERDASARKAN PERFORMA SEARCH ENGINE OPTIMIZATION (SEO) MELALUI GOOGLE
DOI:
https://doi.org/10.71315/jtpkm.v1i2.26Kata Kunci:
Digital Transformation, Digital Marketing, SMEsAbstrak
Indonesia has recognized the significant economic contribution that can be gained from digital economic opportunities. President Joko Widodo highlights Indonesia's digital economy potential, which reached US$77 billion in 2022 and is projected to nearly double to US$146 billion by 2025. However, Indonesia must involve micro, small, and medium enterprises (MSMEs) in digital transformation discussions, especially those in non-strategic and backward areas. Therefore, community service activities are needed to enhance the trading capacity of MSME players in Indonesia in embracing this digital economic potential. This community service writing aims to simplify the elements of digital transformation in MSMEs, making it easier to understand and initiate.
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