ANALISIS STUDI KELAYAKAN BISNIS PADA USAHA FOTOCOPY DI KAWASAN KAMPUS UNIVERITAS PATTIMURA

Abstrak

This activity aims to determine the business feasibility of a photocopy service located in the Pattimura University campus area, Ambon City, by analyzing the Market and Marketing Aspects, as well as the Technical and Production Aspects. This activity uses a descriptive approach with data collection methods through interviews and direct observation, which are then analyzed using business feasibility aspects. The activity results show that the photocopy business is considered feasible from the market and marketing aspects, as well as the technical and production aspects. However, several things such as the availability of parking areas, queue management systems, and the arrangement of operational hours still need to be improved to support the effectiveness of the business. Overall, this photocopy business is feasible to be developed considering improvements in several other supporting aspects.