PENYULUHAN PEMANFAATAN DIGITAL MARKETING BAGI UMKM DI DESA TIHULALE SEBAGAI BENTUK PENGABDIAN KEPADA MASYARAKAT DALAM PROGRAM KKN ANGKATAN LII - GELOMBANG 2

Abstrak

This community service activity was carried out to improve the knowledge and skills of Micro, Small, and Medium Enterprises (MSMEs) in Tihulale Village in utilizing digital marketing as a product marketing medium. The use of digital technology has become crucial in today's changing world, yet many MSMEs have yet to optimize its use. The method used in this activity was participatory and educational through counseling, Q&A sessions, and limited hands-on practice. The practical activities were directed at MSMEs who already have mobile phones, particularly in using social media as a promotional tool and registering business locations through Google Maps. The results of the implementation of the activity showed an increase in participants' understanding of the importance of digital marketing, accompanied by an increase in basic skills in utilizing digital platforms. In addition, some MSMEs have successfully registered their business locations on Google Maps as a form of activity implementation. However, limited devices and low digital literacy remain obstacles in the implementation of the activity. This activity has made a positive contribution in increasing MSME awareness and knowledge of digital marketing, and has the potential to encourage broader business development in the future.