Ramalan penjualan keberhasilan Usaha Mikro Gerobak Biru Menggunakan Metode Least Squares

Penulis

  • Irensia Nurue Pattimura ambon
  • Shifa. F. S. Rumuar Universitas Pattimura
  • Dwi Nursyafni Ahmad Universitas Pattimura
  • Fiona Frenska Sabono Universitas Pattimura
  • Saleha Johat Mawar Universitas Pattimura

DOI:

https://doi.org/10.71315/jtpkm.v1i3.75

Kata Kunci:

SMEs, blue carts, least square method, sales prediction, local economy

Abstrak

GEROBAK BIRU" SMEs refer to micro, small, and medium enterprises that use blue carts as a distinctive feature. These carts typically operate in the food and beverage sector in strategic locations such as roadsides, traditional markets, and special events. Despite facing challenges such as changing government regulations and business competition, blue carts have a positive impact on the local economy by creating jobs and supporting local producers. This dedication to blue carts uses the PKM method with preparation, observation, interviews, and data compilation stages using the least square method to predict sales. The results ofthe dedication show that the use of this statistical method is important in business planning to improve sales prediction accuracy and better decision-making.

Keywords: SMEs, blue carts, least square method, sales prediction, local economy. 

Referensi

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Kotler, P. & Keller, K. L. (2012). Marketing Management. 14th ed. New Jersey: Pearson Pretince Hall.

Nasution, M. N. (2004). Manajemen Dasar Terpadu. Jakarta: Ghalia Indonesia.

Sugiyono. (2013). Metode Penelitian kuantitatif, Kualitatif Dan R&D. Bandung: Alfabeta

Tambunan, T. (2012). Usaha Mikro, Kecil dan Menengah di Indonesia. Jakarta: LP3ES

Unduhan

Diterbitkan

01-08-2024

Cara Mengutip

Nurue, I., Rumuar, S. F. S., Ahmad, D. N., Sabono, F. F., & Mawar, S. J. (2024). Ramalan penjualan keberhasilan Usaha Mikro Gerobak Biru Menggunakan Metode Least Squares. Jurnal Tagalaya Pengabdian Kepada Masyarakat, 1(3), 303–308. https://doi.org/10.71315/jtpkm.v1i3.75

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