SISTEM INFORMASI PEMASARAN PADA UMKM FOUR CUP COFFEE
DOI:
https://doi.org/10.71315/jtpkm.v2i1.121Kata Kunci:
Small business Competitiveness, Product Inovation, Customer Loyalty, Sosial Media, Marketing Information SystemAbstrak
This community service aims to develop and analyze the implementation of a Marketing information system at Four Cup Coffee to enhance operational efficiency and marketing effectiveness. The activities focus on identifying system requirements, designing marketing models, and utilizing social media to support promotional strategies. This study also examines customer experiences, the implementation of sustainability programs, and product innovation. The results demonstrate that Four Cup Coffee successfully integrates product quality, excellent service, and digital strategies to build customer loyalty. This initiative is expected to serve as a reference for small businesses to improve competitiveness and operational sustainability through the appropriate use of information technology.
Referensi
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Hak Cipta (c) 2025 Titi Nurhayati Luhulima, Siti Fardila Sarlop, Trifani Wulandari, Nadya Astrid Kunu, Melany Soumokil, Angelica Theris, Belden J Uneputty, Alexander Jovi Larwuy, Muhammad Reiza Fachrezy Salong
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