SISTEM INFORMASI PEMASARAN PADA UMKM FOUR CUP COFFEE

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Diterbitkan: Jan 5, 2025
DOI: https://doi.org/10.71315/jtpkm.v2i1.121
Kata Kunci:
Small business Competitiveness, Product Inovation, Customer Loyalty, Sosial Media, Marketing Information System

Isi Artikel Utama

Titi Nurhayati Luhulima
Universitas Pattimura
Siti Fardila Sarlop
Universitas Pattimura
Trifani Wulandari
Universitas Pattimura
Nadya Astrid Kunu
Universitas Pattimura
Melany Soumokil
Universitas Pattimura
Angelica Theris
Universitas Pattimura
Belden J Uneputty
Universitas Pattimura
Alexander Jovi Larwuy
Universitas Pattimura
Muhammad Reiza Fachrezy Salong
Universitas Pattimura

Abstrak

This community service aims to develop and analyze the implementation of a Marketing information system at Four Cup Coffee to enhance operational efficiency and marketing effectiveness. The activities focus on identifying system requirements, designing marketing models, and utilizing social media to support promotional strategies. This study also examines customer experiences, the implementation of sustainability programs, and product innovation. The results demonstrate that Four Cup Coffee successfully integrates product quality, excellent service, and digital strategies to build customer loyalty. This initiative is expected to serve as a reference for small businesses to improve competitiveness and operational sustainability through the appropriate use of information technology.

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Cara Mengutip
Luhulima, T. N., Sarlop, S. F., Wulandari, T., Kunu, N. A., Soumokil, M., Theris, A., … Salong, M. R. F. (2025). SISTEM INFORMASI PEMASARAN PADA UMKM FOUR CUP COFFEE. Jurnal Tagalaya Pengabdian Kepada Masyarakat, 2(1), 101–106. https://doi.org/10.71315/jtpkm.v2i1.121
Terbitan
Vol 2 No 1 (2025): Jurnal Tagalaya Pengabdian Masyarakat (JTPKM)
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Referensi

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