SISTEM INFORMASI PEMASARAN UMKM LAUNDRY AYURA

Abstrak

The Marketing Information System for the Laundry Ayura SME (Financial Accounting Information Subsystem) is a system designed to improve efficiency and transparency in the management of marketing and financial accounting for small and medium enterprises (SMEs) in the laundry sector. This article examines the development and implementation of the financial accounting information subsystem to support the operational activities of Laundry Ayura. Through the integration of transaction data, this system aims to provide ease in monitoring revenues, expenses, and more timely financial analysis. The use of information technology in this subsystem is expected to accelerate the process of financial recording and reporting, as well as assist decision-makers in formulating more effective marketing strategies. The results indicate that this information system can enhance the accuracy of financial reports and simplify monitoring processes to support the growth and sustainability of Laundry Ayura's business.