PELATIHAN PENGEMBANGAN USAHA MIKRO KECIL MENENGAH (UMKM) DI DESA URSANA KECAMATAN INAMOSOL KABUPATEN SERAM BAGIAN BARAT PROVINSI MALUKU

Abstrak

Ursana Village has a lot of business potential, including in the fields of agriculture and tourism. These various businesses are mostly carried out on a small scale, namely the scope of micro, small and medium enterprises (MSMEs). However, MSMEs in Ursana Village encounter obstacles when they want to increase their business capacity. MSME players lack knowledge about business psychology, strategies and how to develop MSMEs and many MSME players do not understand what financial reports are and the importance of financial reports to support the MSME businesses they run. Responding to this problem, in this community service activity, training activities were carried out for the development of MSMEs in Ursana Village. This activity was attended by Village Government Staff and MSME actors. Training materials include Business Psychology, MSME Development Strategy, Steps for Preparing Business Proposals and Preparing MSME Financial Reports. From the training that has been carried out, MSME actors in Ursana Village have increasingly increased their understanding of strategies and how to develop their businesses. Furthermore, business people also understand the importance of aspects of business psychology in helping them understand consumer behavior, develop message motivation, and create attractive marketing campaigns to develop their business.