PENGUATAN DAYA SAING UMKM BERBASIS SUSTAINABILITY MELALUI INTEGRASI DIGITALISASI, INOVASI DAN KEWIRAUSAHAAN PADA MASYARAKAT JEMAAT GPM AMAHUSU

Abstrak

Micro, Small, and Medium Enterprises (MSMEs) contribute to local economic development, yet entrepreneurs may face constraints in business planning, financial literacy, bookkeeping, separation of personal and business finances, and digital technology adoption. This article describes a community empowerment program for MSMEs and the Youth of the Protestant Church of Maluku (AMGPM) in GPM Amahusu Congregation, Ambon, Indonesia. The program integrates entrepreneurship, innovation, financial literacy, simple bookkeeping, and digital marketing. It applies a Participatory Learning and Action (PLA) approach through community coordination and needs identification, training, technology application, and mentoring and evaluation. Practical topics include identifying local business opportunities, Business Model Canvas, business planning, budgeting, cash-flow management, transaction recording, and the use of spreadsheet tools and social media for marketing. The program emphasizes practical skills alongside conceptual learning. However, the underlying activity report does not provide numerical pre-test and post-test results or a consolidated participant achievement dataset. Accordingly, this article describes the intervention process and intended outputs, while quantitative impacts on knowledge, business performance, and competitiveness cannot yet be established. This community-based approach has potential as a collaboration model involving a university, church, MSMEs, and young people, provided that follow-up monitoring is strengthened.