Perencanaan Strategi Jangka Panjang dalam Pengembangan dan Peningkatan Keberhasilan UMKM: Studi Kasus pada Ginza Kitchen
DOI:
https://doi.org/10.71315/jtpkm.v2i3.227Kata Kunci:
Ginza Kitchen, Gen-Z, Strategic Planning, Long-Term Strategy, Case Study, MSMEs.Abstrak
This research discusses long-term strategic planning in the development of Micro, Small, and Medium Enterprises (MSMEs), using a case study of Ginza Kitchen. MSMEs play an important role in Indonesia’s economy, including in the culinary sector. One such MSME, Ginza Kitchen, was chosen due to the resilience and leadership of its owner, Kak Ginswa Vinisella Maskat, who managed to keep the business running and growing despite various challenges such as intense competition, declining income, and fluctuations in customer numbers. These conditions have caused internal issues, especially in covering operational costs and employee salaries. Established in 2023, Ginza Kitchen was created to meet the public's demand for affordable, fast food with authentic flavors. This study uses a qualitative approach with direct interviews and field observations to collect data that reflects the actual conditions in the business. The results show that product innovation, cost management, appropriate pricing, social media promotion, and operational efficiency are key factors in supporting business growth. The aim of this research is to find out how Ginza Kitchen applies its business strategies and planning to increase profitability and ensure business sustainability. It is hoped that this research can serve as a reference or inspiration for other MSME owners in developing more focused and sustainable long-term business plans.
Referensi
Adisaputro, Gunawan & Yunita Anggarini, Anggaran Bisnis 2017. Anggaran Komprehensif. Hal 61-63.
Bahagia, D. S., Numan, A., & Saputra, S. (2024). Strategi Perencanaan Bisnis untuk Meningkatkan Keberhasilan UMKM . Jurnal Penelitian Multidisiplin Bangsa, 1(3), 123–130. https://doi.org/10.59837/jpnmb.v1i3.41
Girsang, A., Tisera, S., Wacano, D., Tebiary, T. O., & Luanmassa, M. (2025). PENERAPAN SIA DALAM SIKSLUS PRODUKSI PADA UMKM KEDAI MAMA NANO . Jurnal Tagalaya Pengabdian Kepada Masyarakat, 2(1), 77–82. https://doi.org/10.71315/jtpkm.v2i1.124
Irawan, I. A., & Ghonisyah, G. A. A. . (2023). Strategi Digitalisasi Pada UMKM di Bidang Kuliner pada Masa Pandemi Covid-19 di Kota Tasikmalaya. Jurnal Bisnis Dan Kewirausahaan, 19(1), 43–49. https://doi.org/10.31940/jbk.v19i1.43-49
Purwanti Purwanti, Riska Yunia Andiani, & M. Ilham Noer Arif. (2025). Strategi Penetapan Harga Jangka Panjang dan Adaptasi Usaha Katering Mama Dian Kitchen dalam Merespons Dinamika Pasar. GEMILANG: Jurnal Manajemen Dan Akuntansi, 5(2), 669–675. https://doi.org/10.56910/gemilang.v5i2.2071
Riry, wilbertrista, Pratama, A. Y., Muhrim, S. A., & sergio. (2025). PENERAPAN APLIKASI RANDU PADA LAPORAN KEUANGAN UMKM REJEKI LAUNDRY AMBON. Jurnal Tagalaya Pengabdian Kepada Masyarakat, 2(1), 123–128. https://doi.org/10.71315/jtpkm.v2i1.151
STRATEGI PERENCANAAN DAN PENGEMBANGAN BISNIS UNTUK UMKM NASI GORENG (NASGOR IN): MENUJU KESUKSESAN KESUKSESAN DALAM INDUSTRI KULINER. (2024). Jurnal Media Akademik (JMA), 2(4). https://doi.org/10.62281/v2i4.231
Adisaputro, Gunawan & Yunita Anggarini, Anggaran Bisnis 2017. Anggaran Komprehensif. Hal 61-63.
Bahagia, D. S., Numan, A., & Saputra, S. (2024). Strategi Perencanaan Bisnis untuk Meningkatkan Keberhasilan UMKM . Jurnal Penelitian Multidisiplin Bangsa, 1(3), 123–130. https://doi.org/10.59837/jpnmb.v1i3.41
Girsang, A., Tisera, S., Wacano, D., Tebiary, T. O., & Luanmassa, M. (2025). PENERAPAN SIA DALAM SIKSLUS PRODUKSI PADA UMKM KEDAI MAMA NANO . Jurnal Tagalaya Pengabdian Kepada Masyarakat, 2(1), 77–82. https://doi.org/10.71315/jtpkm.v2i1.124
Irawan, I. A., & Ghonisyah, G. A. A. . (2023). Strategi Digitalisasi Pada UMKM di Bidang Kuliner pada Masa Pandemi Covid-19 di Kota Tasikmalaya. Jurnal Bisnis Dan Kewirausahaan, 19(1), 43–49. https://doi.org/10.31940/jbk.v19i1.43-49
Purwanti Purwanti, Riska Yunia Andiani, & M. Ilham Noer Arif. (2025). Strategi Penetapan Harga Jangka Panjang dan Adaptasi Usaha Katering Mama Dian Kitchen dalam Merespons Dinamika Pasar. GEMILANG: Jurnal Manajemen Dan Akuntansi, 5(2), 669–675. https://doi.org/10.56910/gemilang.v5i2.2071
Riry, wilbertrista, Pratama, A. Y., Muhrim, S. A., & sergio. (2025). PENERAPAN APLIKASI RANDU PADA LAPORAN KEUANGAN UMKM REJEKI LAUNDRY AMBON. Jurnal Tagalaya Pengabdian Kepada Masyarakat, 2(1), 123–128. https://doi.org/10.71315/jtpkm.v2i1.151
STRATEGI PERENCANAAN DAN PENGEMBANGAN BISNIS UNTUK UMKM NASI GORENG (NASGOR IN): MENUJU KESUKSESAN KESUKSESAN DALAM INDUSTRI KULINER. (2024). Jurnal Media Akademik (JMA), 2(4). https://doi.org/10.62281/v2i4.231
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2025 Aldino Girsang, Rahmadani Bugis, Asmain Uwen, Claudya Ifentri, Siti.F Maharani Sasole, Nailah Atmaranti Salim Huath, Melani Dama Yanti soulisa, Riyadh Gunawan, Giofany Monik Luhukay, Sitra Yani Belasa, Nurizah, Yurain Siolimbona, Fitra Ramadani Wael, Rita Atarwaman
Artikel ini berlisensi Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
